In today’s high tech, digitally connected world, marketing has changed dramatically from a few years ago. But one thing that hasn’t changed is the need for effective marketing campaigns to help businesses grow. Inbound Marketing focuses on creating valuable content to attract people to your website and turn them into happy customers. Having a tool like HubSpot for Inbound Marketing is invaluable and here are our top 5 reasons why.

1. HubSpot’s COS (Content Optimization System) makes developing and updating websites simple. Just a few years ago having a website was important as a footprint on the web but today’s websites need to be dynamic; constantly updated with new content and appealing offers. HubSpot makes this easy, even if you’re not a programmer. And as an added bonus, the COS is responsive for mobile sites. Mobile devices, including phones and tablets, are being used more and more for search and shopping so this is vital. According to the 2014 Mobile Behavior Report by Exact Target “The smartphone is the mobile device, and 85% of consumers consider it a central part of their lives”.

2. The tools and templates that HubSpot offers make creating quality content a breeze. Are you offering a great deal that you want to share with your customers (and future customers)? Create a call-to-action for your website and link it to a landing page to share your offer and collect information on the contact – all so easy with HubSpot. They have templates for everything from e-books to infographics, just drop in your own content. They even share graphics and free photos.

3. Where we think HubSpot excels the most is as a tool for delivering the valuable content you have created. Whether you want to publish a blog post or start an email marketing campaign with workflows to deliver regular updates, HubSpot makes it easy. Their social media toolkit is great for monitoring and managing social media posts, so important in today’s digital marketing world.

4. A key to showing the effectiveness of your marketing campaigns is HubSpot’s analytics and reporting tools. Whether you want to know which pages on your website are viewed the most or which email offers get opened and clicked on, HubSpot has the analytics to show you. The reporting tool can help you keep up on your competitors and also make sure your whole site is optimized for search.

5. HubSpot is user friendly and has the training and support to back you up. Whether you’re new to marketing or just to HubSpot, their on-line classes, resources, and forums are available to help you every step of the way. Their people are excited about Inbound Marketing and seem to really believe in the company and love what they do and it shows.

Today’s digital world of marketing is new territory for many of us. Why not use a tool like HubSpot to make developing and delivering brilliant marketing campaigns easier? If you’re looking to improve your marketing, consider working with a HubSpot partner agency.