Do you ever get that sense that there are people everywhere looking for your product/service and you are looking for them, but the connection never seems to happen? 

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In today’s high tech, digitally connected world, marketing has changed dramatically from a few years ago. But one thing that hasn’t changed is the need for effective marketing campaigns to help businesses grow. Inbound Marketing focuses on creating valuable content to attract people to your website and turn them into happy customers. Having a tool like HubSpot for Inbound Marketing is invaluable and here are our top 5 reasons why.

1. HubSpot’s COS (Content Optimization System) makes developing and updating websites simple. Just a few years ago having a website was important as a footprint on the web but today’s websites need to be dynamic; constantly updated with new content and appealing offers. HubSpot makes this easy, even if you’re not a programmer. And as an added bonus, the COS is responsive for mobile sites. Mobile devices, including phones and tablets, are being used more and more for search and shopping so this is vital. According to the 2014 Mobile Behavior Report by Exact Target “The smartphone is the mobile device, and 85% of consumers consider it a central part of their lives”.

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