Are you ready to build a lead generation campaign that drives the quantity and quality of leads you want? But maybe you are struggling to create content that connects.  Read on…

Does this describe you?  Do you get to the point of creating value add/educational content to help drive traffic and nurture leads and suddenly feel overwhelmed and get stuck?

Guess what?  This process is much easier than you may think. Are you ready for a quick action plan that will take you from no content to a full suite of content and tools in a very short time?  

Here we go.  You have a team of knowledgeable, experienced, passionate employees who know the answers to the questions your customers are asking, right? You simply need to engage your team, get the information from them, and create conversational, easy-to-digest content and share it with your prospects.  

How do we do this, you ask?  It starts with a team huddle. Invite everyone in your company including your product team, customer service, distribution, the receptionist, the CEO, and so on.  

Have a fun brainstorming session and ask everyone to yell out questions that are frequently asked. Then, move to challenges your prospect face regularly. Gather all of this information on white boards or flip charts 

Go back through the lists and prioritize the most frequently asked questions and biggest concerns and then determine where that information is best presented in the buying cycle. 

Here is the fun part.  Assign the content pieces to the person on your team who can handle the question, or concern, the best. 

We know, you may be concerned that NOT EVERYONE IS A WRITER. Its ok, what you are looking for is raw content/knowledge. This is the stuff of GOLD. 

Give all contributors a deadline and hold them accountable to meet them. Content can be provided to you in a variety of formats including, audio or video from their phone, or a written piece of content. Let contributors provide information to you in whatever format is easiest for them. 

Now, as a marketer, you just need to figure out how best to convey each bit of information. Some info is better as a blog post, other bits of content might be perfect for an infographic or a video.  

This is where you make the magic. At this point you can develop the content yourself, hire a writer, or a marketing company to turn this information into ready-to-use content that educates, adds value, is compelling, creates an experience that is memorable, and most importantly, isn’t just like every other company’s content. 

Following are 25 types of content you can create to drive traffic, nurture leads and close deals.  

1. Interview with key employee, CEO, past customer
2. Video from CEO
3. Training video
4. Templates
5. Vlog
6. Blog
7. How to Guides
8. Case Studies
9. Testimonials
10. Curated Content (research, studies, white papers)
11. FAQ’s
12. Q&A videos
13. Chapter of a book
14. eBooks
15. Data that supports your message – charts, graphics
16. Infographic
17. Guest Blog
18. Webinar
19. Application/Tool
20. Whitepaper
21. Slideshare presentation
22. Email newsletter
23. Podcast
24. Periscope
25. Training video 

Learn more about how to create unique content that connects personally with your prospects and customers. Check out our e-book “How to Grow your Business by Creating Connections and an Incredible Customer Experience”. 

Success Tip

Before you add your new content to your campaign, give it to 3-4 people for their honest review. 

Make sure you get input from people who fit your target profile. People who know your topic, cannot give you their honest feedback about how effective the content is, because they already have a good understanding of it. 

Need help?

If you need assistance developing your content, creating a campaign, building your landing pages and emails, we would love to help. You can call us anytime at (916) 218-6066 or (650)-641-0310 or email us at info@catalystmarketinggroup.com